Key Reasons Why Ethnic Wear in Kolkata is Popular as Women’s Clothes

One thing that nobody can ignore is the fact that very few types of clothes can match the elegance and opulence of Indian ethnic wear. Although it has to be remembered that ethnic wear has become a specialised type of women’s clothes because of the advent of western clothing, but even with the competition, the ethnic wear has held its own. Here are some reasons that make ethnic wear so popular.

Why Is Ethnic Wear So Popular – Explained

• Indo-western Fusion

The same western attires that could have spelt the doom for ethnic wear in Kolkata have actually been the saviour for it. Indian ethnic wear has been fused with clothes of western influence to deliver a product that nobody can get enough of. This blend of the two styles has ensured that the ethnic wear remains relevant despite the competition it faces from other quarters. Perhaps the epitome of this fusion can be considered to be the ‘saree-dress’, which is one of the latest concepts that is doing the rounds.

• Perfect for Traditional Occasions

Another thing that has helped ethnic wear stay relevant is the fact that when it comes to traditional occasions, western wear is not something that women like to put on. It seems quite out of place too, if you wear western attire to a wedding or some other occasion, and this is why every woman likes to go to them wearing ethnic garb. Even on festivals like Diwali, Dusshera, Eid and Navratri, an overwhelming majority of women would wear put on wear as opposed to western outfits.

• Online Stores

As an ever-increasing number of online clothing stores are coming up, getting the best women’s clothes has become that much simpler. This has also played a significant part in ensuring that the popularity of ethnic wear remains as strong as ever. One can simply choose the top ethnic clothes for themselves and order them to be delivered to their home, while comfortably sitting on their couch. Buying things has never been this easy! 

These are some of the reasons why ethnic wear has remained popular despite all the competition it faces. In any case, not one person would be able to disagree about the charm of the colours, designs and shimmering quality of these kinds of clothing, so it makes sense that they are so sought-after.